Just got back from GK-SuperConfernce in Chicago.

Phenomenal event.  We were an exhibitor there, you may remember coming by our booth:

We offer a unique call tracking program that allows you to track the number of inbound phone calls generated by your marketing and advertising. 

Using tracking numbers you'll automatically capture the name, mailing address and phone number, including cell phone of every person who calls.  Plus you can record the phone conversation for training and quality assurance purposes.

One of the reason I think we had a great time at the SuperConference is because of the session Dan Kennedy did on Saturday April 21 at 8:00 am to 9:30 am.

I was sitting there listening to Dan speak and it was like he was inadvertantly doing a FREE plug for our entire tracking program.  If you were there he talked about three critical concepts:

1. The wrong attitude that most businesses have about selling

2. The right way to think about selling

3. Linking the marketing and sales process

Now I'm not going to get into all of the details about Dan's insight, but basically what I think he was saying is that a lot of businesses spend tons of money to market, but the key to turning good marketing into money is selling. And if there's a breakdown between the marketing process and the sales process you don't get any money, period.

So even if you've developed a great lead generation system or you can get people interested, it doesn't matter unless you convert their warm interest to a boiling commitment.

And no matter how much you want to automate the sales process you still have to insist that everyone in your organization is in sales. Because at some point a person is going to have to persuade a prospect. The human element and person-to-person selling will never fully go away.

But getting people to effectively convert intersted prospects to commited customers is extremely difficult, unless you hold people accountable and control the marketing and sales process. Or to say it Dan's way, " You control the results by controlling everything."

All the principles and strategies Dan talked about that morning all point to the importance of tracking your ENTIRE customer acquisition process from start to finish.  And that's what we help our customers do with our call tracking program.

I literally went directly to Bill Glazer after hearing Dan speak and asked how we can get on stage to show people what our tracking system does because it addresses everything Dan talked about.

Of course at the end of Dan's talk he pitched his sales kit, which I eagerly bought.

I think those who heard Dan speak and had an opportunity to come by our booth could clearly see how our system could help them.  Here are just a few:

There I am with Ari Galper. Ari is excited about trying our tracking system because he really understands the importance of monitoring and controlling the entire customer aquisition process from start to finish.

We're really excited to have Ari give us a shot because he has one of the most effective training programs and coaching clubs on sales persuasion that I've come across in a long time.  He also has a unique sales mastery program called Unlock The Game - I just got that system along with Dan's and I'm pumped to dive into them.

Matthew Lee came by our booth because he wants to optimize how all of his calls are handled:

Matthew offers a unique program that helps people rebuild their credit and gets them out of the nightmare of credit card debt.  I was really intrigued by how many people his program helps and we're excited to be a part of it.

If you weren't able to come by our booth at the event drop me a line and I'll do my best to get back to you as I recover from the SuperConference aftermath.

Tell us about your biggest "take away" or "golden nugget" from the SuperConference I'm sure our readers would like to read about your ideas and what you're going to go back and implement.

All the best,

Ryan