By: Ari Galper

Sooner or later, we all backslide into old ways of thinking about selling that lead us down the wrong path with potential clients.

A few weeks ago, I had a phone conversation with Julie, who has been struggling with the
old-style selling methods that her manager insists are the only way to sell their company’s technology solution.

Regardless of what product or service you’re selling, you should be able to relate to her dilemma.
Outdated sales skills fail to address the core issue of how we think about selling and unless we get to that core and change it once and for all, we’ll go on struggling with the same counterproductive sales behaviors.

And we’ll continue believing that we’re always just one new sales technique away from the breakthrough we’re looking for.

New Thinking = New Results

Maybe it’s time to take a different approach. Maybe we need to analyze our thinking and identify why we’re not making more sales.
Take a look at the table below and think about your current selling mindset.
How would your selling behaviors change if you changed your sales thinking?

The sooner you can let go of the traditional sales beliefs that we’ve all been exposed to, the more quickly you’ll feel good about selling again, and start seeing better results.

Entry by: Ari Galper